Virgin Mobile goes to Canada

The land of beards and maple syrup

Virgin is teaming up with Bell Mobility for a joint venture in Canada.

Both companies are investing £29m to get the company off the ground. Virgin is hoping to pick up 2m to 3m customers within the first few years, according to the Financial Times. Mobile penetration in Canada is below 50 per cent.

The agreement is similar to how Virgin operates in the US, with Sprint, and in the UK, with T-Mobile. Virgin is planning to float its mobile division for £1.3bn.

In separate news that we can only assume is meant for tomorrow (April Fool's Day in the UK) Virgin has announced the exclusive availability of a left-handed phone. ®

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