Feeds

UK Xbox price cut? Wait and see

MS keeping mum

  • alert
  • submit to reddit

Although a price cut in Australia has followed yesterday's cuts in North America for the Xbox console, Microsoft UK has no imminent plans to change its pricing here - with the company adopting a "wait and see approach" on future cuts.

That’s the word from a senior industry source close to Microsoft, who told GamesIndustry.biz that the company plans to observe the impact of the US cuts before making any decision in the UK.

Microsoft already considers its offering here to be better value than the American pricing, he explained, because consoles here are sold with a significant software bundle, which drives the effective price of the hardware down.

Microsoft UK has long favoured adding software bundles to the Xbox console in order to increase its value, rather than cutting the baseline price of the hardware itself - a strategy which gives the company a higher attach rate for the console, as well as keeping overall revenues higher and discouraging the purchase of Xbox hardware for the mod chip market.

Copyright © 2004,

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.