Feeds

Freeserve airbrushed from history

Wanadoo-branded stationery ready for deployment

  • alert
  • submit to reddit

Remote control for virtualized desktops

Freeserve is to ditch its name and rebrand under the livery of its parent Wanadoo, The Register has learned.

According to insiders, the long-talked-about rebranding could begin as early as this week.

One insider told us that staff are getting ready to receive calls on the name change from this Friday.

Others have told us that staff are gearing up for a month-long rebranding exercise during which time the Freeserve name will be replaced with the Wanadoo name including Wanadoo-branded stationery.

As part of the rebranding, the Freeserve homepage will be shunted to Wanadoo.co.uk.

And although the ISP's existing punters can expect to hang on to their Freeserve email addressed for the time being at least, new punters are expected to be handed Wanadoo-branded addys.

There's even speculation that the rebranding could coincide with the launch of a cut-price broadband product. The Register has already learned that the ISP intends to launch an ADSL service for under £20, with some industry insiders suggesting that the headline price could be nearer £15.

Asked about the rebranding a tight-lipped spokeswoman for the ISP said: "No comment."

The issue of Freeserve's rebranding has been kicking around for almost two years after former chief exec, Nicolas Dufourcq, floated the idea back in 2002.

The plan was scuppered early in 2003 after "extensive evaluation" found that there was "a huge strength of feeling for the Freeserve brand in the UK".

Last September, though, it was confirmed that the makeover was back on the table. Speculation that Freeserve was to lose its famous brand hardened as financial documents made no reference to Freeserve by name, except to call it "Wanadoo United Kingdom".

Quizzed last year about this apparent turnaround, a spokeswoman for the ISP told The Register that the issue of rebranding "never went off the agenda" and was "continually under review".

"It was not the right thing to do at the time," she explained. "We wouldn't do it today, but it's not to say that we wouldn't do it in the future," she said.

One of the things cited as preventing Freeserve from going ahead with a makeover is Wanadoo's lack of awareness in the UK. However, last summer Freeserve changed it logo to include the line "Freeserve - A Wanadoo Company" which has since been included in the company's advertising. ®

Related Stories

Freeserve dismisses rebranding reports
Freeserve mulls Wanadoo rebranding - again
Freeserve abandons plan to change name to Wanadoo
Freeserve punters to get Wanadoo email addys

Choosing a cloud hosting partner with confidence

More from The Register

next story
YOU are the threat: True confessions of real-life sysadmins
Who will save the systems from the men and women who save the systems from you?
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Ofcom snatches 700MHz off digital telly, hands it to mobile data providers
Hungry mobe'n'slab-waving Blighty swallows spectrum
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Managing SSL certificates with ease
The lack of operational efficiencies and compliance pitfalls associated with poor SSL certificate management, and how the right SSL certificate management tool can help.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.