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Freeserve is gearing up to sell cut-price broadband in response to the likes of BT, which recently launched a service for under £20 a month.

According to sources, the ISP is to unveil a capped ADSL service that will break the all-important £20-a-month barrier. Details of the new service could be made public as early as the middle of April.

A spokeswoman for the ISP declined to comment on the "rumour and speculation". But she added: "We always said were going to be big on broadband this year - that's all I'm prepared to say."

In February, this year a senior Freeserve source told The Register that the ISP will make a big push for broadband in 2004.

Until recently, Freeserve has focused on selling broadband to existing subscribers, rather than chucking money at marketing the service to the wider market.

Now, it seems that the UK division of French ISP Wanadoo is prepared to take on rivals AOL, BT and Tiscali and fight for greater market share.

Said a senior spokesman for the French-owned ISP: "This is the year for broadband for us - we're going for it."

Indeed, It is also expected to make a series of major announcements over the coming weeks. The ISP has already said that it believes the way forward for greater broadband competition is via unbundling the local loop, something in which it is prepared to invest.

One of the whispers overheard by El Reg, though, is that Freeserve could be about to end the long-running "will they, won't they" saga of ditching the Freeserve moniker and adopting their parent's Wanadoo livery instead. ®

Related Stories

Freeserve gears up for major broadband push
Freeserve mulls Wanadoo rebranding - again
Freeserve 'committed' to unbundling local loop
BT touts £20 capped broadband

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