Freeserve offers punter £19.99 ADSL carrot

Reduced monthly tariff is 'standard retention technique'

Freeserve is offering cut-price broadband to its punters - to stop them from leaving the ISP.

Following our story this morning that Freeserve/Wanadoo UK is about to introduce a capped broadband service for under £20 a month, we've been contacted by a reader who tells us he's just been offered broadband for £19.99 a month.

Apparently, this long-serving Freeserve/Wanadoo UK punter recently tried to move to a rival ISP to benefit from a cheaper service.

To his amazement, he was offered Freeserve's service for £19.99 a month.

"The [cancellations] advisor offered to supply my service for £19.99 if I stayed with Freeserve. This has now been actioned and my new Freeserve BB price is indeed £19.99 per month.

"We also spoke about services and the advisor told me that not only are Freeserve looking to reduce the price of the service, but they are also going to introduce differing speeds ranging from 512Kbps - 2Mb," he said.

So, is this some soft launch of Freeserve/Wanadoo UK's new capped service as reported by El Reg earlier today?

Not so, said a spokeswoman for Freeserve/Wanadoo UK, who told us: "This is just a standard retention technique which we've introduced in response to other broadband products available on the market."

Such inducements to stay with the ISP are only available to a small number of people, we understand. ®

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