Feeds

Nvidia, ATI strengthen mobile phone graphics ties

Symbian, Qualcomm partnerships

  • alert
  • submit to reddit

The essential guide to IT transformation

Nvidia and its arch-rival ATI both made pitches to win big gains in the emerging market for 3D graphics on mobile phones yesterday.

Nvidia said it would allow its GoForce phone-oriented graphics chips to support the Symbian OS. At the same time, ATI said it had licensed its Imageon core to US phone chip maker Qualcomm.

Nvidia's Symbian commitment came through its membership of the smartphone operating system provider's Platinum Program - its collection of technology providers who all contribute components that can be utilised in the development of advanced Symbian-based handsets. Symbian will promote the Nvidia graphics solution to handset developers and manufacturers.

Nvidia isn't the only company of its kind on Symbian's Platinum scheme. So is the much-hyped Finnish company Bitboys, which once promised to revolutionise desktop PC graphics but now focuses on the mobile phone and handheld markets using its Acceleon range of graphics chips. Imagination, meanwhile, offers a range of mobile phone-oriented products, including its PowerVR MBX mobile graphics chip.

Nvidia also began shipping its mobile phone graphics software development kit (SDK) - the tools needed to create phone-oriented content capable of leveraging GoForce's features. The GoForce product line resulted from Nvidia's acquisition of chip designer MediaQ last August.

Qualcomm's partnership with ATI, meanwhile, will see the latter's Imageon core being integrated into the phone specialists baseband chips. Qualcomm has already built a level of graphics processing into its current line-up, but said it had turned to ATI to boost performance from 100,000 triangles per second graphics processing power to the order of 3-4 million triangles per second.

"A 3-4 million triangle capability provides better graphics performance than the PlayStation 1 platform," said Qualcomm president Sanjay Jha.

Qualcomm is targeting the ATI technology at its MSM7xxx chipsets. It also said it would build support for Imageon into its MSM6xxx chips, allowing phone makers to easily connect them to discrete Imageon components. The MSM6xxx series is available now - the MSM7xxx line is scheduled to ship by the end of the year. ®

Related Stories

Nvidia's phone chips as the camcorder, console killer
Nvidia to license phone graphics tech
Nvidia buys PDA, phone graphics chip maker
Bitboys offers tiny mobile graphics chips
Bitboys' 3D superchip schedule slips again?

Secure remote control for conventional and virtual desktops

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
NBN Co claims 96 mbps download speeds for FTTN trial
Umina trial also delivers 30 mbps uploads, but exact rig used not revealed
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?