Feeds

Europeans indifferent to 3G

Frankly, my dear, I don't give a damn

  • alert
  • submit to reddit

Eight steps to building an HP BladeSystem

A report has concluded that a full 49 per cent of mobile phone users in Great Britain, France, Germany, Spain, Italy and Belgium are not interested in 3G services. The Harris Interactive survey - the results of which were published in the Wall Street Journal on Tuesday - noted that this figure was highest in the UK, where although mobile operator 3 has been running a 3G service for months, 60 per cent of punters are indifferent.

When launched on a wide-scale basis in the next few months, 3G/UMTS services will allow for high-speed wireless data connections to mobile devices so that users can download files, surf the Internet, play games, make video calls and zap video and audio clips to friends and co-workers. The long-awaited technology is an important part of the future of the mobile phone business, expected to generate billions of euro globally in revenues from data services.

Yet, despite all of the possibilities of 3G, some 44 per cent of respondents in the Harris Interactive survey say they won't use their phones for much more than voice calls. Again, this figure was highest, at 54 per cent, in the UK.

Part of the resistance to the new service could be the result of a belief by 55 per cent of survey participants that 3G will be expensive to use.

Anther reason could involve a lack of understanding of the service, with 52 per cent of respondents claiming that the industry has completely failed to explain what 3G is all about and why it is worth having. However, there is a massive gulf with regard to 3G awareness, with 71 per cent of Spaniards saying operators have done little to educate consumers, compared to just 28 per cent of Belgians that believe this.

Other questions in the study relate to fears that 3G services may be unreliable, with 51 per cent of respondents saying an undependable service will damage an operator's reputation. Fifty-one per cent of the participants agreed that if 3G handset demand can't be met, the reputation of mobile network operators will be hurt.

The Harris Interactive Europe Poll was conducted online within the UK, France, Germany, Spain, Italy and Belgium between 27 February and 4 March 2004, among 10,581 adults, of whom 9,865 were determined to be mobile users.

© ENN

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.