Feeds

Europeans indifferent to 3G

Frankly, my dear, I don't give a damn

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

A report has concluded that a full 49 per cent of mobile phone users in Great Britain, France, Germany, Spain, Italy and Belgium are not interested in 3G services. The Harris Interactive survey - the results of which were published in the Wall Street Journal on Tuesday - noted that this figure was highest in the UK, where although mobile operator 3 has been running a 3G service for months, 60 per cent of punters are indifferent.

When launched on a wide-scale basis in the next few months, 3G/UMTS services will allow for high-speed wireless data connections to mobile devices so that users can download files, surf the Internet, play games, make video calls and zap video and audio clips to friends and co-workers. The long-awaited technology is an important part of the future of the mobile phone business, expected to generate billions of euro globally in revenues from data services.

Yet, despite all of the possibilities of 3G, some 44 per cent of respondents in the Harris Interactive survey say they won't use their phones for much more than voice calls. Again, this figure was highest, at 54 per cent, in the UK.

Part of the resistance to the new service could be the result of a belief by 55 per cent of survey participants that 3G will be expensive to use.

Anther reason could involve a lack of understanding of the service, with 52 per cent of respondents claiming that the industry has completely failed to explain what 3G is all about and why it is worth having. However, there is a massive gulf with regard to 3G awareness, with 71 per cent of Spaniards saying operators have done little to educate consumers, compared to just 28 per cent of Belgians that believe this.

Other questions in the study relate to fears that 3G services may be unreliable, with 51 per cent of respondents saying an undependable service will damage an operator's reputation. Fifty-one per cent of the participants agreed that if 3G handset demand can't be met, the reputation of mobile network operators will be hurt.

The Harris Interactive Europe Poll was conducted online within the UK, France, Germany, Spain, Italy and Belgium between 27 February and 4 March 2004, among 10,581 adults, of whom 9,865 were determined to be mobile users.

© ENN

Choosing a cloud hosting partner with confidence

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
FCC: Gonna need y'all to cough up $1.5bn to put broadband in schools
Kids need more fiber, says Wheeler, and you'll pay for it
NBN Co screws lid on FTTP coffin
Copper and HFC dominate in new corporate plan
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.