Feeds

Go Daddy broadens its domain

SSL web server certification

  • alert
  • submit to reddit

5 things you didn’t know about cloud backup

Go Daddy Software is getting into the SSL web server certificate business, with a cut-price offering it hopes will let it do to the SSL market what it did for the domain names market - grow fast at the expense of the incumbents. But gaining market share isn't all down to price.

Internet domain registrar Go Daddy bought an unused root certificate, trusted by 99 per cent of browsers, from ValiCert a little over a year ago, and has since been developing the systems to make it work. It has now launched its offering.

Go Daddy will sell its 128-bit certificates for $89.95 per year, or $149.95 for two years. They're not the cheapest in the market, but they are cheaper than offerings from market-leading VeriSign and second-placed GeoTrust.

Domain registrars selling SSL certificates is a tested formula. Network Solutions pioneered the model when it was owned by VeriSign, and continues to do so now it is private. Register.com offers GeoTrust certificates.

VeriSign pioneered and has long dominated the SSL certificate market; smaller rivals have been snapping at its heels with only a small amount of success.

According to SecuritySpace.com, the fastest-growing competitor to VeriSign and GeoTrust is third-placed Comodo, with 5.3 per cent of the market compared to 1.2 per cent a year ago.

Comodo's relatively rapid growth may be due to its prices, which, at $139.95 for two years, are the cheapest of the major players. Comodo does not operate a root certificate: its SSL certificates look back to the old Baltimore Technologies root, now managed by BeTrusted.

It's not all about price, however. VeriSign has substantial time-earned brand value when it comes to SSL security, making it a difficult competitor to dislodge. Rivals consider its soft spots to be speed and support. So GeoTrust, for example, also competes on speed, offering 10-minute turnaround on certificate sales.

Go Daddy also hopes to outpace VeriSign. SVP Warren Adelman says that the company will deliver its certificates to new customers in a matter of hours, using a semi-automated process that relies on Whois and Dun & Bradstreet lookups and a manual phone-call verification.

Source: ComputerWire/Datamonitor

The essential guide to IT transformation

More from The Register

next story
One HUNDRED FAMOUS LADIES exposed NUDE online
Celebrity women victimised as Apple iCloud accounts reportedly popped
Rubbish WPS config sees WiFi router keys popped in seconds
Another day, another way in to your home router
Goog says patch⁵⁰ your Chrome
64-bit browser loads cat vids FIFTEEN PERCENT faster!
NZ Justice Minister scalped as hacker leaks emails
Grab your popcorn: Subterfuge and slur disrupts election run up
HP: NORKS' cyber spying efforts actually a credible cyberthreat
'Sophisticated' spies, DIY tech and a TROLL ARMY – report
NIST to sysadmins: clean up your SSH mess
Too many keys, too badly managed
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
Attack flogged through shiny-clicky social media buttons
66,000 users popped by malicious Flash fudging add-on
New Snowden leak: How NSA shared 850-billion-plus metadata records
'Federated search' spaffed info all over Five Eyes chums
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?