Feeds

Voda slapped for ‘Best Network’ claim

Tut

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

Vodafone has been ticked off for suggesting that it's the best mobile phone network in the UK.

Rival operator Orange got the hump after Voda ran an ad asking: "The UK's best Network? Here's the strongest signal yet."

The small print cited a survey conducted by now defunct telecoms regulator, Oftel, which showed that Voda had "more successful connections than any of the other UK networks" and dropped the least amount of calls of any network.

"It's the surest indicator yet that we are the number one network for successfully connected calls," boasted the mobilephoneco.

But Orange saw red, insisting that Voda's sense of superiority was based on a data that was "statistically insignificant".

The Advertising Standards Authority agreed, concluding that the claim "UK's Best Network" was "too wide-reaching to justify the basis for the claim".

Voda has been told not to repeat the claim again. ®

Next gen security for virtualised datacentres

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?