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Vodafone has been ticked off for suggesting that it's the best mobile phone network in the UK.

Rival operator Orange got the hump after Voda ran an ad asking: "The UK's best Network? Here's the strongest signal yet."

The small print cited a survey conducted by now defunct telecoms regulator, Oftel, which showed that Voda had "more successful connections than any of the other UK networks" and dropped the least amount of calls of any network.

"It's the surest indicator yet that we are the number one network for successfully connected calls," boasted the mobilephoneco.

But Orange saw red, insisting that Voda's sense of superiority was based on a data that was "statistically insignificant".

The Advertising Standards Authority agreed, concluding that the claim "UK's Best Network" was "too wide-reaching to justify the basis for the claim".

Voda has been told not to repeat the claim again. ®

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