Chrysalis flogs songs for ringtone lovers
Radio and music specialist Chrysalis is to sell mobile ringtones and other downloads.
The group is setting up a separate division - Chrysalis Mobile - headed up by Ian James to target mobile phone users. It will offer monophonic and polyphonic ringtones, real tunes, images and full song downloads. It estimates the European download market was worth over $1bn in 2003.
The company reckons the market is at a turning point as demand for simple ringtones evolves into demand for songs that require royalty clearance - an area of expertise for Chrysalis.
The first services are likely to be for the company's radio stations Galaxy and Heart. But Chrysalis Mobile will also offer the service on a white label basis to other companies. ®