Feeds

Apple notches up 50m music downloads

50m more to go (with Pepsi's help)

  • alert
  • submit to reddit

SANS - Survey on application security programs

Apple's iTunes Music Store customers are downloading songs at the rate of 2.5 million a week, a statistic that rather puts Napster's claim to five million downloads in the first four months in the shade.

Apple made the claim this evening while announcing its 50 millionth download, not including songs downloaded gratis courtesy of the Pepsi promotion. Based on the estimated 33 cents that Apple takes out of each 99 cent song it sells, that works out at $16.5 million in sales since ITMS opened its doors just under a year ago.

Apple's calculated annual run rate of 130 million songs a year equates to $43.9m of revenue per annum. Napster is expected to announce revenues of $9.1m for its first five months of selling downloads.

Of course, how much of that ends up on Apple's bottom line is another matter. In any case, that figure has to be put alongside the company's annual revenue of $6.2bn (FY2003) selling computers and associate software, services and peripherals. ITMS might be a high profile activity, but it's certainly not high revenue, relatively speaking.

Apple last quoted a download figure three months ago, claiming to have sold 25 million downloads to 15 December 2003. Doubling that figure in three months represents an impressive uptake.

Why compare the figure to Napster's? Only that Napster is the only Apple rival to have released a download total, and that it claims to be the leading Windows-only music download service. Since ITMS is effectively the only Windows and Mac service, that puts Napster as its nearest rival.

Both companies claim to offer the largest collection of songs, each citing their catalogues of "over 500,000" songs to download.

Napster is looking to sub-distribution deals, such as those it's put in place with a number of US universities, to boost its download total. Apple, meanwhile, is undoubtedly expecting big things of its partnership with HP, which saw its first fruits this week. ®

Related Stories

Your 99c belong to the RIAA - Steve Jobs
Wippit adds 10,000 BMG tracks to catalogue
Napster parent increases revenue forecasts
Apple posts Compaq iTunes as HP music store goes live
Starbucks readies music download service
Virgin to open music download service
Wippit preps 'EasyJet-style' music download scheme
Universal builds 20TB digital music archive
Napster song sales hit 5m

Related Products
Buy your 40GB iPod from The Reg Mobile Store

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Ex–Apple CEO John Sculley: Ousting Steve Jobs 'was a mistake'
Twenty-nine years later, post-Pepsi exec has flat-forehead moment
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.