Feeds

Yahoo! and MSN to dilute Google supremacy

Some things to all men

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Top Web destination Google will continue to be a success, but rivals MSN and Yahoo! won't be shut out by any means, Forrester predicts

The research firm says Google's dominance in the online search space will be diluted by Internet giants Microsoft and Yahoo! which will gain strength in the sector. Forrester's commentary comes as Google prepares for its much-anticipated IPO, which is viewed as a litmus test for the strength of the re-emerging tech industry.

"Google has seen tremendous growth, in terms of consumer use and paid search ad revenues. And, although it continues to be the most innovative search company out there," says Forrester analyst Charlene Li, "Google can't be everything to everyone."

The company argues that Google - a brand so strong it has become a verb - will lose ground to its main rivals, which will place their own search boxes near high traffic destinations like the MSN Hotmail and Yahoo! Web sites. Meanwhile, the technology that has earned Google such acclaim for fast and accurate searching - PageRank algorithms - will become less important as more Web sites emerge that include fewer hypertexts and more databases and executables, which require a different type of search.

Forrester argues that as time goes on, Google will continue to dominate as a general search utility and it will become the top pay-for-performance Internet ad network. But Microsoft will make its mark as the number one player in search technology that is integrated with desktop applications, with Web searching technology laced throughout Longhorn, the version of Windows due out in late 2005. Similarly, Yahoo! will capitalise on its strength as a Web portal, extending its enhanced search throughout its network.

© ENN

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.