Feeds

Introducing Dasani – the water with added, er, protein

Revealed: Coca Cola's secret ingredient

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Coca Cola is to be applauded for introducing enhanced water in the form of Dasani - a "cool, vibrant, refreshingly blue" improvement on the original.

About time too. Water was always a tasteless, lacklustre product; dangerous to small children when stored in ponds and swimming pools and required in huge amounts for putting out the smallest of fires.

Well, Coca Cola's Dasani now gives you more: no calories, fat or sodium, that's true, but it does appear to have a secret ingredient which would appeal to the Claire Swire market.

To find out what it is, readers are invited to go to the Dasani homepage, click on "downloads" and then roll the mouse over the exuberant young lady pictured there. Text on the left of the screen will promptly reveal where she gets all that energy from - lots and lots of protein.

You see? And, just in case Coca Cola has pulled this howler by the time you get to enjoy it in the flesh, we've thoughtfully done a screengrab for your viewing pleasure:

Revealed: How a young girl gets her protein

This certainly affirms Coca Cola's claim that Dasani is "vitally refreshing and abundantly available" and that you should "enjoy it at home, at the gym, at work and in between" because it's a "way of everyday life".

Girls - we advise you to get you laughing gear round some Dasani at the earliest opportunity. ®

Bootnote

A case of Dasani to The Big Goat for unearthing this delightful cock-up, boom boom!

Security for virtualized datacentres

More from The Register

next story
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.