Dutch company DISC EMD has launched the first pan-European electronic software distribution portal site ESDNOW.COM, through which vendors and resellers can securely distribute their downloadable software. The company will initially sell software to small businesses and end users in Benelux, but other countries will follow soon.

CEO Suat Tuzgöl says electronic software distribution in Europe is still largely ignored: "There are a couple of vendors in Germany, while Digital River from the US only targets the UK market."

Non-EU merchants selling software to EU customers don't have to worry about VAT compliance and currency hassle. ESDNOW.COM says it will offer multi-currency support and at the same time take care of VAT clearance and reporting. ®