Feeds

Sony Ericsson – credible camera maker?

New camera phones aim to bridge perception gap

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Would you list Sony in your top five names of camera makers? Sony Ericsson just launched a bunch of camera phones which depend (they say) on the consumer's recognition of this as a genuine camera brand. The new phones, which will roll out over the next nine months, almost all have "dual fronted" design. One side is a phone; but turn it over, and it's a camera.

Wäreby (left) and Ihara show the Z500 and S700 phones

The concept looks good, because it means that you hold the camera in a camera style: with two hands. It also means that when you turn the new S700 over and press the "camera" button, the user interface changes from phone to picture taking. Company president Katsumi Ihara and executive vice president Jan Wäreby recently took the opportunity to get to grips with two new models, as shown on the left. Wäreby has the EDGE Z500 while Ihara demonstrates the S700's swivel-format design.

Where they company faces something of a perception gap, however, is in its belief that it needs "credibility" as a camera supplier.

The point is this: if you saw a phone on a shelf, and it was branded "Nikon" you would probably assume it had a quality camera in it. Perhaps if it said "Canon" you'd make the same assumption, or similarly for "Fuji" on the box. But would you see the "Sony" label as saying "Camera-maker"?

Possibly, if you are a video camera user. But in stills cameras, the few people who are aware of Sony as a brand name will probably also be aware of an expensive and embarrassing product recall on their top-of-range digital camera.

And what of operating software? Well, President Katsumi Ihara has said that there were "negotiations" to secure the future of Symbian...

© NewsWireless.Net.

Related story

Symbian sale is for the best, says Psion

Secure remote control for conventional and virtual desktops

More from The Register

next story
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.