Feeds

IT bosses baffled by new products

What's this button here do?

  • alert
  • submit to reddit

Internet Security Threat Report 2014

IT directors are either oblivious to, or sceptical about the benefits of new products - despite growing confidence in the economy and bigger budgets at their disposal. 3G services, tablet PCs and Blade servers are all apparently causing confusion.

Andrew Brown, IDC’s mobile computing head, told The Register that businesses didn’t want to hear jargon or product names: “3G is a great example. People don’t understand what it means, but it's just more capacity and bandwidth. Many (26 per cent) are also uncertain and are waiting to see proof of genuine business benefits."

He argues that operators need to learn to sell a business case, not a product. “No one should talk about ‘3G’. It should just be a part of mobilising enterprise applications.”

As the mobility issue shifts responsibility for voice away from admin and under the wing of the IT department, 2004 will be a growth year for computer systems as a whole, IDC said. Linux will continue to gain, too: 48 per cent of Linux servers purchased in 2003 were used for new application deployment, compared with about 31 per cent for both Windows and Unix.

Reputation will be key to success, however, with most of the companies surveyed ranking trustworthiness and price above technology leadership.

Chris Ingle, IDC's EMEA group consultant, reckons that “buyers are unconvinced by many propositions that are being promoted by vendors” and is betting that vendors who can show customers how a product fits into existing infrastructure will win the day. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.