Feeds

Palmsource puts down its mark in the volume smart phone market

And maybe some other ones too

  • alert
  • submit to reddit

Eight steps to building an HP BladeSystem

3GSM Not a lot of people have noticed yet, but at 3GSM this week Palmsource made what could turn out to be its big play for the smartphone market. The company's licensees of course do already have a presence that could be termed a "smartphone" presence, but if you think about it, what it really has is PDAs with built-in wireless, attractive to those sectors of the market that are interested in high spec devices of this sort. But until now Palmsource didn't really have a contender in the more general handset market.

The launch of GSPDA's G88 earlier this week changes that in two ways. First, the G88 is a small, attractive package that can play in the more general and much larger smartphone market where the priority is phone first, with PDA features and a nice basic platform next, and second because it adds an ODM capability to the Palmsource offering. In that sense, you could argue that GSPDA is more important to Palmsource's future than some of the major brand name licensees, because it means it has a mechanism for broadening out the platform to numerous other companies, and it's not so constrained by what the 'name' licensees may think is the natural slot for Palmsource products.

GSPDA is well-known as a brand in Asia, where it sells a range of different devices, but in Europe its products will be badged by the networks. Company development director Francis Li says that its currently negotiating with a number of networks, and although he won't confirm that any deals are firmed up, we'll likely see the phones on the market by the summer.

From Palmsource's perspective, the company's Asian presence and general manufacturing capability probably have a broader importance. Palmsource sees the mainland China market as a key target area, starting with low-cost PDAs but moving swiftly on to phones, and business development VP Albert Chu notes that upgrade cycles there are currently quite short, with people tending to expect a new product every nine months. So outfits that know the market, are known in the market, and know how to keep the upgrades rolling seem kind of key.

Nor need it necessarily stop at PDAs and phones. Li cites education, PDAs, handsets, entertainment and storage as the areas the company plays in, and when The Register suggested that a couple of these categories sounded like they might add up to a wireless MP3 player, a killer category that Palmsource's David Nagel has been floating recently, Li didn't exactly confirm it, but didn't exactly deny it either. It mightg very well happen, and if they get their sums and their positioning right, it ought to be a major product. Building it's easy though - how you square the music industry, that's the hard bit right now... ®

The Register 3GSM coverage in full

Related Products
Check out The Reg mobile store for the best prices on Palm, Sony & Handspring equipment

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.