Feeds

Business texts the ‘next big thing’ – Voda

Ur sackd, gudby

  • alert
  • submit to reddit

High performance access to file storage

Vodafone is looking to drum up extra revenues by getting business users to text more.

Not just the preserve of kids, gossips and lovers, the monster mobilephoneco reckons that although currently under-used, texting is the next "big thing" for business people.

To prove its point, it's laid its hands on some research which shows that seven in ten employees never send work-related texts.

The ones that do text are often in "tight-knit groups of 'friendly' contacts", says Vodafone, with nine in ten workers saying they only text colleagues they know really well.

Only a quarter of those quizzed said they would consider sending text messages to business contacts people they do not know, while fewer than one in ten currently texts external suppliers.

Said Mark Bond, head of business marketing for Vodafone UK in a statement: "It is interesting that a phenomenon that we are all so familiar with in our personal lives seems to meet with resistance in a business environment where clear, concise communication is so key.

"For those unsure about using text messaging at work, it may be helpful to think of it as a simpler version of email rather than something you only use between close friends."

Texting certainly can be a "clear, concise" message-delivery medium. Last year, for example, some 3,000 workers at the Accident Group were given the boot after the no win, no fee personal injury claims outfit went titsup with debts of more than £30m. ®

Related Story

Sacked-by-text staff win compensation

Related Products
Check out all the latest phones in The Reg mobile store

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.