Feeds

Eurovision smitten by rebranding madness

Boom bang-a-bang

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

LogoWatch

That exciting new Eurovision logo in full

Continental

Strategy Boutiques

have been hard at work recently coming up with a new image for the much-loved

Eurovision Song Contest

.

The result of their flipchart-intensive power brunches is an inspiring, fresh brand frontage which encapsulates all that is good about the world's premier celebration of musical culture.

According to the Eurovision website, the logo emerged kicking and screaming into the light at a recent televised extravaganza in Istambul:

Dressed in t-shirts with the national flags of the countries who form the ESC membership, the childrens' and youth's choir of TRT [Turkish TV channel] promoted the ideas of tolerance and international understanding with none less than the John Lennon-classic "Imagine". During the choir's performance, the new ESC logo was introduced to the world.

Just the thought of it is enough to chill a man's blood. And as for "international understanding", are we to believe that Eurovision 2004 will not be blighted by the sort of political strategic voting which has Cyprus regularly awarding douze points to Greece and nul points to Turkey?

Indeed, the scandalous crash-and-burn of the UK's 2003 entry - 'Cry Baby' by Jemini - which saw the highly-talented Liverpudlian duo score absolutely no points whatsover, can be attributed only to European revulsion to Britain's involvement in Iraq. And not, of course, to the fact that our entry was a hideous travesty of a pop song sung a quarter tone off-key by two grinning idiots.

Well, if the ESC site is anything to go by, these nationalistic shennanigans are a thing of the past. After all, we're all Europeans now:

The new logo has a heart for the ESC. In it, Europe blends with the emotions the event stirs up afresh every year. The universally understood symbol of the heart, standing for deep emotions, is filled with the member countries' flags. These latter ones hold great meaning for the ESC anyway: Because how could you back your star and your country any better than with flags and banners forming a sea of support at the grand finale.

True enough: No one can admit to watching Eurovision without succumbing to strong emotions. Rage and despair immediately spring to mind.

Still, let's put our differences aside and allow the Strategy Euroboutique have the final word on their symbol of unity and hope:

The vitality of the event, its unbroken vibrancy, is symbolised by the logo's typography (for insiders: "brushstroke"). Its possible field of application as well as its scope for design is unlimited. What they have in common is that from now on, the logo is going to give the ESC a clear identitiy to be transported from year to year.

Cue lights. Cue music. Cue whalesong. ®

Bootnote

Those wishing to let the vital energy flow can buy one of our lovely Strategy Boutique t-shirts here.

A big merci to Huseyin in France for monitoring the exciting run-up to Eurovision 2004.

Beginner's guide to SSL certificates

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
U wot? Silicon Roundabout set to become Silicon U-BEND
Crap-spouting London upstarts to get permanent road closure
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.