The Register® — Biting the hand that feeds IT

Charities bet on British mobile lottery habit

We'll be spending £240m by 2007

Free webcast: Service level monitoring and management

Mobile gambling is really taking off in the UK according to research house Juniper. By 2007, Brits will blow £240 million* on mobile lottery entries, with more than eight million of us taking part on our mobile phones.

The report forecasts that the total world market for mobile gambling will be worth €16bn (£10.8bn), with charitable lotteries such as Mobile Lottery accounting for around a third of this figure.

If this forecast is correct, mobile lottery entries will be the largest single method that Brits use to give money to charitable causes, on average £7.30 annually.

Paltry as this figure sounds, it actually beats the amount of money collected by any other means alone, including street collection, sponsorship and jumble sales.

But before we write off the entire population of the British Isles on the grounds of miserly behaviour, the study also points out that a higher personal donation to charity than this is made today by more than half of us (55 per cent). Phew.

You can see the full report here. ®

*Assuming a £1 entry fee

Free webcast: Service level monitoring and management

Sign up, sign up for The Register's weekly mobile & wireless newsletter - click here

Don’t Miss

DustbinDirty, dirty PCs: The X-rated picture guide

Ventblockers Horror beyond human imagination

SC09Top 500 supers - rise of the Linux quad-cores

SC09 Jaguar munches Roadrunner

Ubuntu teaser Early adopters bloodied by Ubuntu's Karmic Koala

Smooth Windows upgrade it ain't

Sign up, sign up for The Register IT security newsletter

Narrowcasting for the email classes