Feeds

No storage vendor is braver than Sun

Attach rate marathon

  • alert
  • submit to reddit

Intelligent flash storage arrays

For the fourth year in a row, Sun Microsystems has identified storage as a major revenue opportunity, promising it will actually capitalize on the market this year.

We've come to call this the annual "brave face" speech. It's the one where Sun explains why EMC and others manage to beat it to storage sales. It's also the speech where Sun tries to avoid the incessant questions about why its storage attach rate is so low. You sell tons of Solaris servers - why aren't the storage systems following them to the data center?

"They are. They are."

With few positives to fall back on, Sun pointed to the sloth-like growth it has experienced in storage attach rates. In 2001, Sun had a 21 per cent attach rate, in 2002 it hit 23 per cent and in 2003 it reached 25 per cent. The first two quarters of this year put the attach rate "somewhere north of that," according to Sun's storage chief Mark Canepa.

"Attach rates have shown improvement," he said.

See what we mean about the brave face?

Sun places storage on the short list of businesses where it can drive revenue growth over the next few years. The others being desktop software, enterprise software, services and utility computing.

Sun executives noted that only a couple of these bets have to pay off for Sun to move ahead of traditional revenue totals. Don't bet on the storage side of the house leading the way there.

From what we hear, Sun's low-end boxes are selling well, but the high-end is still a problem, despite a partnership with Hitachi.

Maybe four years from now we'll be proved wrong. Or maybe Sun will still be putting on a brave face. ®

Security for virtualized datacentres

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
IBM, backing away from hardware? NEVER!
Don't be so sure, so-surers
Hey - who wants 4.8 TERABYTES almost AS FAST AS MEMORY?
China's Memblaze says they've got it in PCIe. Yow
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
This time it's SO REAL: Overcoming the open-source orgasm myth with TODO
If the web giants need it to work, hey, maybe it'll work
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.