Feeds

Mickey Mouse blesses Microsoft DRM

Disney embraces Redmond

  • alert
  • submit to reddit

Security for virtualized datacentres

The Disney Corporation has signed an agreement to use Microsoft's DRM technology to lock-down its digital media. In doing so, Microsoft has snagged two of the biggest 'content partners' for its technology, following on from last year's deal with Time Warner which signaled the end of the latter's browser ambitions. As was the case with Time Warner, Microsoft has signed a long but non-exclusive deal.

Microsoft ensured it won an opt-out for its DRM technology in the initial Antitrust settlement, and licenses the technology at no cost.

Chairman Bill Gates recently demonstrated Microsoft's Personal Media Player, which it hopes will spur a new device category. Given a low-price and decent performance, such a device could appeal to affluent families seeking a portable digital pacifier for their children.

The deal is already being interpreted as a snub to another pioneer of the mouse, Apple and Pixar CEO Steve Jobs, who walked away from renewing his deal with Disney two weeks ago with some acidic, but well-made comments about his former business partner.

Too much can be read into the timing of the Disney DRM deal. Nonetheless Disney has reminded Jobs that class is no substitute for clout. Complacent and unimaginative they may be, but when two giants the size of Microsoft (FY 2004 gross target, $36 billion ) and Disney (FY 2003 gross, $27 billion) converge, the effect can eclipse Apple (FY 2003 $6.2 billion) and Pixar (FY 2003 $262 million).

Disney wants to lock down its content with restrictive DRM to foil file sharers. But a 2002 report presented to the ACM concluded that the 'darknets' would ultimately defeat such attempts to distribute DRM media. The report was written by Microsoft Research

Related Stories

Browser wars suit ends with death knell for Netscape
File swap nets will win, DRM and lawyers lose, say MS researchers
DRM music goldrush is a race for losers - mp3.com founder
Microsoft monopoly says Apple monopoly is too restrictive
The Microsoft Secure PC: MS patents a lock-down OS
MS snags crucial authentication, DRM opt-outs in DoJ settlement
MS DRM OS, retagged 'secure OS' to ship with Longhorn?
DRM is your fluffy friend - Ballmer stakes out MS' turf

Business security measures using SSL

More from The Register

next story
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.