Feeds

iPod owner's open letter to Apple

Pepsi child shame threat to sales?

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

Letters Our Pepsi/Apple/RIAA Superbowl poll has generated a wonderful range of responses. [Vote here]. And quite unlike last week's postbag, these seem to bear none of the hallmarks of AstroTurf.

This one is typical.

I was planning on purchasing a new Ibook, it would have been my 5th Mac. Tell Steve he can take this "Jobs" and shove it. Putting that obnoxious Pepsi ad on the website was not a good decision.

Jack Del Croix

However it's a new Apple user, who loves her iPod, who we highlight, as she wrote this to the computer company.

I was recently given a 20G iPod as a Christmas present---my first Apple product after 30 years in the technology business---and it has totally changed my way of listening to my music collection.

This little gadget has not only enabled me to use my collection in a way that makes it many times more enjoyable to me, it helps me cover up muzak in supermarkets and I even bring it along on my car FM with a iTrip.

Imagine my disappointment at seeing you guys in bed with Pepsi, which exists solely to rot the teeth of its consumers (if you don't believe me, try putting a nail in a glass of Pepsi and watch it disappear) in your Superbowl ad. Not to mention in bed with RIAA, which believe me, is no friend of the artist either. In fact, your technology (including iTunes) is going to disintermediate (read, ream out) the large record companies, which have continued to dun us for 15 bucks or more per disc as unit prices of CDs have dropped through the floor in the last ten years.

The only thing you have to do to be in the front of the NEXT revolution is lose Pepsi and the RIAA. It is a brutal irony to me that you chose the 20th anniversary of the most famous Superbowl ad of all to totally reverse your own image, team up with big brother, and most indefensible of all, participate in the exploitation of underaged alleged "criminals" in a literal public stoning. Shame on you!

Lindsay Gillies

"Even if it's true that the kids are cocking a snoot themselves at the record biz," adds Lindsay, "RIAA's insistence on using "real" accusees is basically child abuse. "I'd like to see them try it in the UK".

It's too early to say if this advertisement has lost the computer company sales. We very much doubt it; but it's certainly tarnished the wholesome iTunes Music Store image.

We'll tabulate the poll results as soon as we've fed through our G3 iBook SuperComputer. Stay tuned! ®

Related Stories

Apple family values - Pepsi TV row rumbles on
Apple users' disgust at RIAA's Pepsi child ad
Double Jeopardy for kids caught in Pepsi Apple promo

Security for virtualized datacentres

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.