4.8m UK BB users by year-end – report
The UKiwill rack up almost five million broadband punters by the end of the year, according to Continental Research.
With some 3.6 million broadband users in the UK at the moment, Continental Research's Spring 2004 Internet Report reckons that the UK's continued "strong interest" in broadband should result in 4.8 million connections by the end of the year.
This is based on research which found that three in ten of the UK's population of dial-up users "expressed some likelihood" that they would upgrade to a faster connection within the next 12 months.
Said Continental Research's Colin Shaddick: "With 12.6 million homes now connected to the Internet there is a still a huge opportunity available for telecoms companies to persuade people to up-grade onto faster connections, especially as we are seeing a strong interest and demand by consumers to do so."
Elsewhere, the research found that one in three UK adults (13 million or so) has become "online-savvy" and are using the Net for things such as buying airline tickets, banking and downloading music. Which is nice. ®