Odds and Sods:
News ToolsReg Shops |
Revealed: the perils of automated repliesCustomer services heartened by utter failurePublished Friday 6th February 2004 16:27 GMT The email typographical howler award for this Friday goes to US financial software outfit Intuit.
And so on and so forth. What happens, though, when you decide TurboTax has not maximised your yield and minimised your time input and that you're jolly well going to give Intuit a right royal ticking off? A good question, to which the delicious and possibly automated reply is this: -----Original Message-----
Dear Intuit Customer, Thank you for contacting Intuit. Thank you for the kind words, I assure you that your feedback will be forwarded to the appropriate department. We at Intuit strive to give you the best customer experience and it is heartning to know that we have been unsuccessful. Thank you once again for your contuinued support to TurboTax. If you need further assistance, or if there is any other way we may be of service, please contact us at https://orderupdate.intuit.com Respectfully, Neha Intuit Customer Service
Magnificent. It is indeed heartening to witness a company's sheer joy in abject failure. Yup, we call that revolutionary, and there's no doubt a whole chapter in Intuit's must-read In$ide Intuit - proclaimed as "the captivating story behind Intuit's hard-won success" - revealing how you too can turn unsuccess into blissful corporate euphoria. ® BootnoteThanks to Steve VanSlyck for alerting us as to Intuit's radical approach to customer services.
Track this type of story as a custom Atom/RSS feed or by email.
|
|
Top 20 stories • All The Week’s Headlines • Archive • Search