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Revealed: Britain's least trusted individuals

Short, ginger and driving a sports car? Oh dear...

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Artist's impression of what Britain's least-trusted person might look like

If you're a London-based estate agent in the habit of wedging your diminutive frame, ginger hair and green eyes into a sports car while wearing Lacoste polo and slacks then we have some very, very bad news, viz. nobody likes or trusts you and it's time to buy a proper car, put on a suit and specs and become a doctor.

That, at least, are the conclusions of a survey carried out by Lewis PR, which set out to ascertain who are Britain's least trusted individuals.

Suspiciously, Lewis reckon PR operatives come out of the poll smelling of roses. Incredibly, IT support staff do not figure at all in the results, culled from interviewing "50 senior business people" - all presumably brown-haired, brown-eyed, Armani-clad Lexus owners who have never waited three weeks for their servers to be rebooted.

Also significant among the findings is a dislike of people with beards and those favouring the Bobby Charlton-style "comb-over". Fair enough.

Cockey accents fared no better, with good, honest Yorkshire topping the regional linguistic credibility league table.

As for the battle of the sexes, Lewis declares it a draw, with women scoring just slightly better in the trustability index.

To summarise: your best bet of getting ahead in business is to be a Lexus-owning beardless brunette female GP with an athletic Yorkshire build and glasses. And no comb-over - that's a real no-no.

If you'd like to reinvent yourself with new, improved cred, here are Lewis's results in full:

Eyes

  • Most [trustworthy]: brown

  • Least: green


Hair

  • Most: dark/brown

  • Least: blonde/ginger

  • Special mention: comb-overs


Accessories

  • Most: glasses

  • Least: facial hair


Face

  • Most: round/oval

  • Least: long


Build

  • Most: athletic

  • Least: thin


Height

  • Most: medium

  • Least: short


Sex

  • Most: female

  • Least: male

  • NB - very small difference between the two sexes


Car

  • Most: Mid-range or executive

  • Least: sports car


Job

  • Most: doctor

  • Least: estate agent


Accent

  • Most: Yorkshire

  • Least: London/South East


Clothes

  • Most: suit

  • Least: casual

The smart choice: opportunity from uncertainty

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