Feeds

NetScreen takes on the mid-market

Happy Medium

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Security appliance firm NetScreen Technologies is looking to expand sales in medium-sized enterprises by releasing a range of new firewall/VPN appliances backed by a multi-million dollar marketing programme.

NetScreen is best known for sales of high-end hardware-based security appliances to enterprises and telcos. Now it hopes to make sales to firms with between 100 to 1,000 employees the fastest growing part of its business.

The company this week released a family of entry-level products, the Baseline series, offering simplified versions of the company's existing range of security appliances minus the kinds of functionality medium-sized enterprises less frequently need.

The Baseline devices include stateful firewall, IPSec virtual private network (VPN), Denial of Service protection and traffic management functionality, as well as failover capabilities. Although lacking the deep inspection (application protection) or dynamic routing capabilities found in NetScreen's existing enterprise range, Baseline versions of these products come with a price reduction of around 30 per cent. Slimmed-down Baseline devices are also designed to be much easier to install.

Peter Crowcombe, EMEA marketing director at NetScreen, said "we have taken features out whilst keeping the performance."

"Advanced enterprise features can be added with a software upgrade," he added.

Last year Check Point Software also announced a renewed focus on medium range enterprise but NetScreen reckons there's plenty of space in the market for expansion and forecasts that its ASIC-based hardware appliances will prove popular in medium sized shops. NetScreen hopes to sell into green-field sites.

Crowcombe said that research shows that a third (31 per cent) of medium-sized enterprises still don't have a firewall.

Backing up its assault on the mid-range, NetScreen is launching a channel education and sales training programme. It is also looking to recruit new resellers. The programme is been backed by an advertising campaign.

"Thanks to our channel partners we have been reasonably successful in the mid-market without really focusing on it. Now we're really focusing on the mid-market, which we hope will become the fastest growing part of our business," said Crowcombe.

New Baseline versions of the NetScreen-25, -50, -204, -208 and - 500 appliances running NetScreen ScreenOS version 5.0, are immediately available at prices starting from $3,200. ®

Related Stories

NetScreen firms firewalls against app attacks
Check Point targets MEs with firewall/ VPN combo

Beginner's guide to SSL certificates

More from The Register

next story
Russian hackers exploit 'Sandworm' bug 'to spy on NATO, EU PCs'
Fix imminent from Microsoft for Vista, Server 2008, other stuff
FYI: OS X Yosemite's Spotlight tells Apple EVERYTHING you're looking for
It's on by default – didn't you read the small print?
Microsoft pulls another dodgy patch
Redmond makes a hash of hashing add-on
'LulzSec leader Aush0k' found to be naughty boy not worthy of jail
15 months home detention leaves egg on feds' faces as they grab for more power
Kill off SSL 3.0 NOW: HTTPS savaged by vicious POODLE
Pull it out ASAP, it is SWISS CHEESE
Facebook slurps 'paste sites' for STOLEN passwords, sprinkles on hash and salt
Zuck's ad empire DOESN'T see details in plain text. Phew!
China is ALREADY spying on Apple iCloud users, watchdog claims
Attack harvests users' info at iPhone 6 launch
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.