Feeds

AMD sponsors Ducati racing team

On yer bike

  • alert
  • submit to reddit

AMD has sponsored the Ducati motorcycle racing team.

Brrrrm, brrrrm.

It's the second motorsport the chip maker has put its corporate hand into its purse for - and the second one known for its bright red team livery. The other is Ferrari.

Interestingly, both teams are also sponsored by tobacco purveyor Marlboro.

Cough, cough.

AMD's fascination with red teams is odd, perhaps, given its own corporate colour is green. Since its arch-rival, Chipzilla, has chose blue, might AMD now shift to a more exciting colour-scheme? Or is red too well associated with ATI?

For its part, Ducati will install a cluster of Opteron-based servers and a number of workstations also built around AMD's 64-bit chip. All this kit will be used by the team's R&D department to simulate the operation of new engine designs.

And what privilege does this bring to AMD? Why, it's allowed to have its logo there one the rear wheel swing arm - if you look hard enough... ®

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.