Feeds

AMD sponsors Ducati racing team

On yer bike

  • alert
  • submit to reddit

AMD has sponsored the Ducati motorcycle racing team.

Brrrrm, brrrrm.

It's the second motorsport the chip maker has put its corporate hand into its purse for - and the second one known for its bright red team livery. The other is Ferrari.

Interestingly, both teams are also sponsored by tobacco purveyor Marlboro.

Cough, cough.

AMD's fascination with red teams is odd, perhaps, given its own corporate colour is green. Since its arch-rival, Chipzilla, has chose blue, might AMD now shift to a more exciting colour-scheme? Or is red too well associated with ATI?

For its part, Ducati will install a cluster of Opteron-based servers and a number of workstations also built around AMD's 64-bit chip. All this kit will be used by the team's R&D department to simulate the operation of new engine designs.

And what privilege does this bring to AMD? Why, it's allowed to have its logo there one the rear wheel swing arm - if you look hard enough... ®

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.