Feeds

El Reg gets experimental at Orange launch

Rare case of press refusing free lunch

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

This morning El Reg went to see Orange about its new ‘Try’ initiative. (This is the suck-it-and-see approach to mobile services the company is kicking off today.)

To support the launch, the company commissioned research into consumer attitudes to new technology which basically showed that we are all a bunch of lily-livered, scaredy cats when it comes to trying new gizmos. To illustrate this point, assembled hacks would be encouraged to try new things, and would thus experience this neophobia first hand.

The new things for us to try ranged from the sublime (acupressure massage) to the ridiculous (this reporter’s attempts at lining up records were entirely unsuccessful, and let’s just pretend that the juggling balls weren’t there, shall we?).

All fair enough you say? Indeed. But they didn’t stop there. Oh no. They hadn’t finished with us yet. The relationship between journalists and PRs is, as has been documented, a complex one and is not without tension. Imagine the mirth in the Orange PR camp, then, when they were putting together the programme for the launch.

To eat, we were offered grilled fruit kebabs and frogs legs. I also heard rumours of chocolate-covered scorpions. Suffice to say, Orange had ably demonstrated its point that we are not great at embracing the unfamiliar.

But the best was yet to come. Tradition dictates that journalists get a press pack to take away with them when leaving events like this. Sometimes there is even a goody bag. I won’t forget today’s in a hurry…and imagine the conversation when preparing the bags went something like this:

“Right, so we’ve got the press packs, the CDs, the scorpion lollies and the chilli-flavoured mealworms? Great. Let’s go." ®

Security for virtualized datacentres

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.