Feeds

El Reg gets experimental at Orange launch

Rare case of press refusing free lunch

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

This morning El Reg went to see Orange about its new ‘Try’ initiative. (This is the suck-it-and-see approach to mobile services the company is kicking off today.)

To support the launch, the company commissioned research into consumer attitudes to new technology which basically showed that we are all a bunch of lily-livered, scaredy cats when it comes to trying new gizmos. To illustrate this point, assembled hacks would be encouraged to try new things, and would thus experience this neophobia first hand.

The new things for us to try ranged from the sublime (acupressure massage) to the ridiculous (this reporter’s attempts at lining up records were entirely unsuccessful, and let’s just pretend that the juggling balls weren’t there, shall we?).

All fair enough you say? Indeed. But they didn’t stop there. Oh no. They hadn’t finished with us yet. The relationship between journalists and PRs is, as has been documented, a complex one and is not without tension. Imagine the mirth in the Orange PR camp, then, when they were putting together the programme for the launch.

To eat, we were offered grilled fruit kebabs and frogs legs. I also heard rumours of chocolate-covered scorpions. Suffice to say, Orange had ably demonstrated its point that we are not great at embracing the unfamiliar.

But the best was yet to come. Tradition dictates that journalists get a press pack to take away with them when leaving events like this. Sometimes there is even a goody bag. I won’t forget today’s in a hurry…and imagine the conversation when preparing the bags went something like this:

“Right, so we’ve got the press packs, the CDs, the scorpion lollies and the chilli-flavoured mealworms? Great. Let’s go." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.