Feeds

Welsh dragon struck by rebranding madness

Strategy Boutique fleeces Taffs for 160k

  • alert
  • submit to reddit

Internet Security Threat Report 2014

LogoWatch Anyone visiting Cardiff will note plenty of evidence of a vibrant Welsh economy. Blimey, they've even got Parisian-style pavement cafes serving double-decaf-latte-mocha-chocca at two quid a pop - a sure sign of fiscal buoyancy.

An even more certain indicator of affluence is to have enough cash in the bank to hand a London Strategy Boutique £160,000 for a corporate facelift.

That's exactly what the Welsh Development Agency did when they asked Glazer to have a shufti at their old dragon logo and come up with something which could replace all of the agency's disparate business support initiative logos.

A plausible enough plan, you might say. Indeed, were it not for the fact that after much ado Glazer came back with a virtually identical logo:

Before and after: that Welsh Development Agency logo in full

Far be it for

El Reg

to suggest that Glazer did not in fact spend thousands of hours brainstorming the brand frontage while waving laser pointers at flipcharts and shouting "synergy, yeah!" at inspirational vases stuffed with leeks, but there must be a suspicion that the WDA would have been better off giving the cleaner a tenner to redo the logo and spending the remaining £159,990 on something useful. Like a seminar entitled "160 grand for a change of font? You must be bloody joking!", for instance.

Still, we're sure they know what they're doing. Apparently, the consolidated logo plan will save around £700,000 a year, which is not to be sniffed at.

As for Glazer, it will doubtless continue to move forward in pushing back the envelope of the corporate paradigm. Sadly, its website does not contain a whalesong-driven expounding of the new WDA brand, although the guff accompanying the redesigned Mind logo has more than a hint of the aroma of joss-sticks about it.

We look forward to reading Glazer's breathless analysis of the sensational WDA facelift in due course. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.