Feeds

Welsh dragon struck by rebranding madness

Strategy Boutique fleeces Taffs for 160k

  • alert
  • submit to reddit

Build a business case: developing custom apps

LogoWatch Anyone visiting Cardiff will note plenty of evidence of a vibrant Welsh economy. Blimey, they've even got Parisian-style pavement cafes serving double-decaf-latte-mocha-chocca at two quid a pop - a sure sign of fiscal buoyancy.

An even more certain indicator of affluence is to have enough cash in the bank to hand a London Strategy Boutique £160,000 for a corporate facelift.

That's exactly what the Welsh Development Agency did when they asked Glazer to have a shufti at their old dragon logo and come up with something which could replace all of the agency's disparate business support initiative logos.

A plausible enough plan, you might say. Indeed, were it not for the fact that after much ado Glazer came back with a virtually identical logo:

Before and after: that Welsh Development Agency logo in full

Far be it for

El Reg

to suggest that Glazer did not in fact spend thousands of hours brainstorming the brand frontage while waving laser pointers at flipcharts and shouting "synergy, yeah!" at inspirational vases stuffed with leeks, but there must be a suspicion that the WDA would have been better off giving the cleaner a tenner to redo the logo and spending the remaining £159,990 on something useful. Like a seminar entitled "160 grand for a change of font? You must be bloody joking!", for instance.

Still, we're sure they know what they're doing. Apparently, the consolidated logo plan will save around £700,000 a year, which is not to be sniffed at.

As for Glazer, it will doubtless continue to move forward in pushing back the envelope of the corporate paradigm. Sadly, its website does not contain a whalesong-driven expounding of the new WDA brand, although the guff accompanying the redesigned Mind logo has more than a hint of the aroma of joss-sticks about it.

We look forward to reading Glazer's breathless analysis of the sensational WDA facelift in due course. ®

Boost IT visibility and business value

More from The Register

next story
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
Ex-Apple man Sam Sung - for it is he - sticks namebadge on eBay
Stump up via tat bazaar, do a good thing for ill kids
Check your Clungene, Irish women warned
Have a quick shufti, you may not be pregnant after all
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.