Feeds

PlusNet rebrands 'no man's land' DSL service

Confusion over broadband definition

  • alert
  • submit to reddit

Boost IT visibility and business value

Confusion and misunderstanding has forced Sheffield-based ISP, PlusNet, into a rethink over the branding of its "midband" 150k DSL service.

When the ISP announced last month that it was trialling the service, it didn't refer to it as a "broadband" service, but instead positioned it as a "natural stepping-stone from unmetered dial access to the even higher speeds offered by Broadband Internet access".

Today, though, the ISP has unveiled the full commercial launch of its "dslConnect" "broadband" service, which offers ADSL at speeds of between 150k and 250k at process starting from £15.99 a month.

According to the ISP, it was forced to rethink its position following feedback from customers.

A spokesman for the company told The Register: "Customers didn't seem to understand [the differences], they weren't buying into it. They thought it [dslConnect] fell in no man's land between unmetered access and broadband."

As a result, dslConnect is now being marketed as a broadband service.

While PlusNet may feel that it has cleared up this muddle, others will no doubt argue that it simply adds to the confusion of what does, and does not, constitute "broadband" in the UK.

Last year, for example, the UK's consumer watchdog called for a "meaningful" definition to be adopted by the industry because it said there was "widespread confusion about the term 'broadband'".

That aside, Marco Potesta, Commercial and Marketing Director at PlusNet, said that dslConnect, represents "great value for people who want the benefits of high-speed Internet access at the same price as they are currently paying for dial access".

PlusNet's dslConnect is built on the back of a wholesale Datastream service provided by Tiscali UK. ®

Related Stories

PlusNet unveils 150k DSL service
Define broadband please - CA

The Essential Guide to IT Transformation

More from The Register

next story
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
What FTC lawsuit? T-Mobile US touts 10GB, $100 family-of-4 plan
Folks 'could use that money for more important things' says CEO Legere
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.