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AMD makes ‘substantial’ Euro PC share gain

Good Q3 followed by 'promising' Q4

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Some 16.9 per cent of PCs sold by European resellers during the three months to 30 September contained AMD processors, UK-based market watcher Context has calculated.

The figure marks a significantly bigger bite for the terrier nipping at Chipzilla's heels. During Q3 2002, AMD's share of the European PC sales through resellers was just 10.6 per cent, Context said.

In revenue terms, AMD share of that market has grown from nine per cent in Q3 2002 to 13.6 per cent in Q3 2003.

According to Context, both gains resulted from a "substantial rise" in higher margin notebook sales. In that segment of the market alone, AMD's unit shipments share rose from 11.7 per cent to 21.8 per cent year on year, while its share of sales revenue grew from 9.8 per cent to 16.2 per cent.

Q3's figures offer sequential gains, too. In Q2 2003, AMD took 13.7 per cent of the market by units shipped and 10.9 per cent by revenue. Its equivalent shares of the notebook segment were 17.6 per cent and 13.1 per cent, respectively.

The researcher's figures cover Europe's seven biggest economies: the UK, Germany, France, Italy, Spain, Sweden and the Netherlands.

Context said its Q4 2003 figures look "promising" for AMD, but would not provide details. It is expected to release its fourth-quarter findings later this week. ®

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