Feeds

Taiwan hit by sudden outbreak of rebranding madness

Strategy Boutiques strike to deadly effect

  • alert
  • submit to reddit

The Power of One Brief: Top reasons to choose HP BladeSystem

LogoWatch In June last year we reported of a particularly nasty outbreak of whalesong-driven rebranding madness in Spain and France.

This highly-infectious disease - symptomised by dynamic power brunches where the words "thrust" and "synergy" hang in the joss-stick fuelled smog like corporate mantras - appeared to have been contained within the EU. No further outbreaks were confirmed during 2003, even among British firms who are traditionally highly susceptible to attack by flipchart-bearing Strategy Boutiques.

That Cyberlink logo in full

So it is with a chill in our hearts that we announce today an extremely serious case in the unlikely location of Taiwan. We say unlikely, because the Taiwanese normally have better things to do than push back the envelope of the corporate paradigm. Until now. Take it away the all-new, all-singing, all-dancing

Cyberlink logo

:

The new logo is a representation of CyberLink's energy and professional spirit, and a reflection of a company that has integrity, welcomes change and strives for innovation. In an ever-changing digital multimedia market where speed is the key to success, the slanting 'CyberLink' connotes activity, fast motion, and implies of never standing still. Meanwhile bold type depicts the company's sustainable business model and the professional approach that CyberLink takes to dealing with customers. The red platform reflects employees' passion, strength, and vision, in tackling new market opportunities. CyberLink's record is of identifying new markets and going directly for them with speed and the aim to be the number one.

"2004 will be a year of changes; only those who are willing to change can succeed," said Alice H. Chang. "As a leader in the DVD software market, this new logo reflects our technological dynamism, characterises our ongoing professionalism and symbolises our speed and agility in this ever-changing industry."



It's clear that the relevent authorities must deploy every available resource to contain this jibberish before it spreads to the great financial centres of the Orient. The effects of a full-scale epidemic are too terrifying to contemplate. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.