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Taiwan hit by sudden outbreak of rebranding madness

Strategy Boutiques strike to deadly effect

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LogoWatch In June last year we reported of a particularly nasty outbreak of whalesong-driven rebranding madness in Spain and France.

This highly-infectious disease - symptomised by dynamic power brunches where the words "thrust" and "synergy" hang in the joss-stick fuelled smog like corporate mantras - appeared to have been contained within the EU. No further outbreaks were confirmed during 2003, even among British firms who are traditionally highly susceptible to attack by flipchart-bearing Strategy Boutiques.

That Cyberlink logo in full

So it is with a chill in our hearts that we announce today an extremely serious case in the unlikely location of Taiwan. We say unlikely, because the Taiwanese normally have better things to do than push back the envelope of the corporate paradigm. Until now. Take it away the all-new, all-singing, all-dancing

Cyberlink logo

:

The new logo is a representation of CyberLink's energy and professional spirit, and a reflection of a company that has integrity, welcomes change and strives for innovation. In an ever-changing digital multimedia market where speed is the key to success, the slanting 'CyberLink' connotes activity, fast motion, and implies of never standing still. Meanwhile bold type depicts the company's sustainable business model and the professional approach that CyberLink takes to dealing with customers. The red platform reflects employees' passion, strength, and vision, in tackling new market opportunities. CyberLink's record is of identifying new markets and going directly for them with speed and the aim to be the number one.

"2004 will be a year of changes; only those who are willing to change can succeed," said Alice H. Chang. "As a leader in the DVD software market, this new logo reflects our technological dynamism, characterises our ongoing professionalism and symbolises our speed and agility in this ever-changing industry."



It's clear that the relevent authorities must deploy every available resource to contain this jibberish before it spreads to the great financial centres of the Orient. The effects of a full-scale epidemic are too terrifying to contemplate. ®

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