Feeds

Kodak to drop 35mm cameras in Europe, US

Everyone buying digital or disposables

  • alert
  • submit to reddit

If you want evidence that digital photography is on the verge of supplanting film, look no further than Kodak. The world's largest photography specialist will this year phase out the sale of its 35mm film cameras in North America and Western Europe.

The move will also cover Advanced Photo System (APS) cameras, which it will cease to offer anywhere in the world by the end of 2004.

APS was introduced in 1996 as the next stage in the evolution of film photography. The system essentially allows a variety of picture sizes to be taken on the same roll of film.

However, the Eastman Kodak company has admitted that sales are declining, leading to what it calls "unsatisfactory returns".

The announcement doesn't mean the death of 35mm film just yet. Kodak will continue to offer regular 35mm and APS film stock, and the decision only covers reloadable cameras - it will continue to provide disposables.

But the focus is shifting. Kodak will target 35mm cameras at the developing world, most notably India, Latin America, Eastern Europe and China, where digital cameras remain a more expensive option. These markets continue to show double-digit growth, the company said. The implication being that growth has slowed massively in the territories the company is ending reloadable camera distribution. ®

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.