Feeds

Coke's music download site falls flat

Gremlins in the mix

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Coca-Cola's mycokemusic.com music download site should have gone live yesterday but was offline most of the day. It is still inaccessible at the time of writing.

A notice on the site says mycokemusic.com is "currently being updated" and promises its availability by 16:00 today.

Coca Cola blames the failure on "minor technical problems", but is keeping schtum on the nature of the beast.

Online sites typically fail for one of four reasons: lack of bandwidth capacity; poor coding; inadequate server capacity ;or hostile attack. Servers buckling under too heavy a load are the usual explanation and the probable reason (we guess) for Coke's inauspicious debut.

mycokemusic.com uses technology from music distributor OD2 - Microsoft's European DRM supplier. Other sites powered by OD2 - such as MSN Music Club, Freeserve Music Club, HMV Digital Downloads, Tiscali Music Club, Ministry Of Sound, Dotmusic and Virgin Downloads are all looking rather sluggish today.

Coke's site is branded as the "first consumer branded, legitimate downloadable music site" for UK music fans. It promises to offers a selection of more than 250,000 songs from 8,500 artists, with individual tracks costing from 80p and albums from £6.40. Coca-Cola promises that the site will feature exclusive and pre-release content, with tracks available on the site up to six weeks before they arrive in music stores.

Music fans will be offered the chance to listen to Windows Media files without buying them for as little as 1p per track. All payments need to be made with either credit or debit cards. ®

Related stories

Coke floats music download service
Pepsi, Apple team to lure kids to DRM
P2P file swapping back on the increase
Crypto plan to anonymise P2P, thwart RIAA
DRM: who needs it? UK label stands up for its customers

Choosing a cloud hosting partner with confidence

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.