Feeds

Coke's music download site falls flat

Gremlins in the mix

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Coca-Cola's mycokemusic.com music download site should have gone live yesterday but was offline most of the day. It is still inaccessible at the time of writing.

A notice on the site says mycokemusic.com is "currently being updated" and promises its availability by 16:00 today.

Coca Cola blames the failure on "minor technical problems", but is keeping schtum on the nature of the beast.

Online sites typically fail for one of four reasons: lack of bandwidth capacity; poor coding; inadequate server capacity ;or hostile attack. Servers buckling under too heavy a load are the usual explanation and the probable reason (we guess) for Coke's inauspicious debut.

mycokemusic.com uses technology from music distributor OD2 - Microsoft's European DRM supplier. Other sites powered by OD2 - such as MSN Music Club, Freeserve Music Club, HMV Digital Downloads, Tiscali Music Club, Ministry Of Sound, Dotmusic and Virgin Downloads are all looking rather sluggish today.

Coke's site is branded as the "first consumer branded, legitimate downloadable music site" for UK music fans. It promises to offers a selection of more than 250,000 songs from 8,500 artists, with individual tracks costing from 80p and albums from £6.40. Coca-Cola promises that the site will feature exclusive and pre-release content, with tracks available on the site up to six weeks before they arrive in music stores.

Music fans will be offered the chance to listen to Windows Media files without buying them for as little as 1p per track. All payments need to be made with either credit or debit cards. ®

Related stories

Coke floats music download service
Pepsi, Apple team to lure kids to DRM
P2P file swapping back on the increase
Crypto plan to anonymise P2P, thwart RIAA
DRM: who needs it? UK label stands up for its customers

The essential guide to IT transformation

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.