Feeds

US players to shake up Europe's pricey WiFi scene

Hurry up, then!

  • alert
  • submit to reddit

Top three mobile application threats

A fierce battle is looming to win the hearts, minds and wallets of the burgeoning army of European corporate WiFi road warriors. Although wireless roaming is still in its infancy, existing high service tariffs are likely to fall as competition heats up from North American market entrants, the latest report from London-based consultancy BroadGroup predicts.

The study, Wi-Fi Tariffs Europe, notes that the status quo is dominated by relatively high-priced tariffs targeted at corporate users. But new US kids on the European WiFi block are set to shake up to market.

"Retail prices for public Wi-Fi in Europe remain quite high although there is some evidence of overall decline, but it is slight," said report author Philip Low, managing consultant at BroadGroup.

The research firm says the impact of new players is very limited right now, but it expects to see significant reductions on tariffs "over time" as competition heats up.

Evidence cited in the report suggest that service providers are still "experimenting" with tariff categories. Despite apparently unsustainable pricing by some WISPs, there is an increased focus on standardised products suggesting that market is already moving towards commoditised and cheaper products, BroadGroup states.

According to the study, there is a clear relationship between pricing and deployment. It believes that the degree of pressure on prices in Europe over 2004, will relate directly to the number of hotspots deployed, together with the willingness of service providers and aggregators to agree further roaming agreements.

The report assessed European hotspot deployment and found that over 71 per cent of hotspots reside in only five countries in Europe. "The remainder of countries covered in the report have deployed less than the benchmark. Put starkly, Europe and Eastern Europe combined have a lower hotspot population than South Korea. Execution of the announced deployment plans over the next twelve months will really determine the future of public Wi-Fi across the region."

Based on 12 months of research covering 97 providers service providers in 20 countries across Europe, the report found that the average price for one-hour connectivity via public access WLANs in Europe is €6.47 (less taxes). ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.