Feeds

Lastminute.com cleared of ‘mocking the Christian faith’

Thou didst not go too far

  • alert
  • submit to reddit

The Power of One Infographic

Lastminute.com has been cleared of "mocking the Christian faith" after running a series of ads calling on people to "keep weekends sacred".

The captions accompanying posters (which showed streams of bright sunlight through the clouds) were written in mock bible-speak.

Take this one for example: "Thou shalt not spend thine Sabbath arguing in a Swedish furniture store, but shalt see a west-end show for less silver pieces than a fancy lamp."

Or what about this? "And as David returned on the eighth day from Ibiza he told of how little he had paid. And his work colleagues didst have dark and beastly thoughts."

And our favourite: "And on the sixth day Mary didst flee the office for a humbly priced trip to New York. And she shopp'd til she didst hobble in her kitten heels."

Of course, not everyone was amused. The advertising watchdog (ASA) received a complaint from someone who claimed that the use of religious language in the posters was "offensive" and mocked the Christian faith.

But according to lastminute.com, the captions were meant to "humorously remind their target audience of 'cash rich, time poor' 25- to 34- year-olds to balance their work and leisure time, by juxtaposing ancient language and ideals with modern lifestyles".

On reflection, the ASA agreed and reckoned that the ads were unlikely to cause serious or widespread offence or to be seen as mocking the Christian faith. ®

Mobile application security vulnerability report

More from The Register

next story
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.