Feeds

Amstrad slashes em@iler prices

Mass market play

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Amstrad today reduced the list price for the e-m@iler plus to £29.99, down from £49.99.

It says the price cut is intended to take its phone-cum-emailer to mass market status (it was after all, always a mass market, or rather downmarket, play). The price cuts were made possible through lower manufacturing costs and better service revenue potential, it says. In other words, the company is subsidising the hardware to gain a platform for recurring revenues - mostly email and surfing, but also embedded advertising, ringtones and the like.

In a statement, Simon Sugar, commercial director, said: "The revenue per phone has held up well and we continue to add new revenue earning services to the phone. However, increasing the installed base remains a key objective in order to enhance the future long term profitability of the e-m@iler business."

Amstrad launched the em@iler four-ish years ago to much derision. Critics slammed the price of the hardware and the cost of sending and receiving emails. Since, then slowly but surely, Amstrad has clawed a niche market for the product, introducing price cuts and a hardware upgrade.

As of December 31, 2002, the installed base was approximately 201,000 units, generating £13,000 per day in revenues. Post-Christmas last year, Amstrad halved retail prices to £49.99, so one would expect a bigger customer base by now. In its end of year statement published last September, Amstrad said daily revenues had grown to £18,000 a day in June 2003, approximating to an annual take of £6.6m, but it did not release new subscriber numbers.

So the figures are going the right way, even if they still look somewhat puny for a company of Amstrad's ambition. reg;

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.