Evesham slapped for spamming

Tut, tut

Evesham Technology has been given a right old ticking off for bombarding people with unwanted junk email.

The UK's advertising watchdog received 22 complaints from people who received spam from Evesham flogging all sorts of computer gear including "PC components and peripherals" and "Introducing Microsoft Windows XP Center Edition".

Evesham explained that it bought the email addys over the Net, in good faith, from a company which had told it the lists included only details of people who had agreed to receive commercial emails.

It was only later that Evesham found that the data was "not suitable for email marketing".

Although Worcestershire-based Evesham assured the Advertising Standards Authority (ASA) that it has not used that data provider again and was "reviewing [its] purchasing of databases", the ASA ruled against the IT company.

"The Authority concluded that the promoters had not checked the bona fides of the database supplier and thus the integrity of the data. It told them to take greater care to ensure the integrity of the data in future," said the ASA.

Asked to comment, a spokeswoman for Evesham told The Register: "It's all been said by the ASA." ®