Feeds

Anti-spam law will tie up UK firms up in red tape

Spammer in the works

  • alert
  • submit to reddit

Reducing the cost and complexity of web vulnerability management

The Government's legal attempt to crack down on email spam and unwanted phone calls has been condemned as a recipe for disaster that will hit law abiding UK businesses much harder than the spammers it is trying to stop.

According to hi-tech industries' trade association Intellect, the increased costs of managing and storing data in accordance with the legislation will shift resources away from core business activities and make it mharder for new companies to get started.

John Higgins, Intellect Director General, said he recognises the need for data protection, But he also "firmly believes that the new regulations have the potential to do more harm to law abiding businesses than to the spammers we are attempting to stop.

"Regardless of whether all UK firms comply with the new regulations, inboxes will still fill up with spam, because most of it is sent from afar, safe from the UK Information Commissioner's reach."

Intellect has, with Masons Solicitors, devised a checklist to help UK firms to comply with the new laws.

It offers advice including urging companies to understand what is and is not 'solicited'. "You will have to comply with the Act with respect to these communications but not to the bulk of the regulations," Intellect said.

Additionall,y firms are encouraged to ensure that all marketing e-mails contain an "unsubscribe" bottom which clearly labels the service to which it applies. They such also examine any legacy data to see if prior consent is needed to continue with use.

Intellect said that it is important to remember the British Code of Advertising, Sales, Promotion and Direct Marketing ("CAP Code), which may apply to marketing activities as well as the new Act and the regulations.

Companies would do well to make sure IT systems can suppress marketing materials quickly to those who have opted out, as the checklist notes that the Information Commissioner has targeted this as an important area for enforcement action.

The full Intellect checklist is here. ®

The next step in data security

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.