Feeds

Anti-spam law will tie up UK firms up in red tape

Spammer in the works

  • alert
  • submit to reddit

High performance access to file storage

The Government's legal attempt to crack down on email spam and unwanted phone calls has been condemned as a recipe for disaster that will hit law abiding UK businesses much harder than the spammers it is trying to stop.

According to hi-tech industries' trade association Intellect, the increased costs of managing and storing data in accordance with the legislation will shift resources away from core business activities and make it mharder for new companies to get started.

John Higgins, Intellect Director General, said he recognises the need for data protection, But he also "firmly believes that the new regulations have the potential to do more harm to law abiding businesses than to the spammers we are attempting to stop.

"Regardless of whether all UK firms comply with the new regulations, inboxes will still fill up with spam, because most of it is sent from afar, safe from the UK Information Commissioner's reach."

Intellect has, with Masons Solicitors, devised a checklist to help UK firms to comply with the new laws.

It offers advice including urging companies to understand what is and is not 'solicited'. "You will have to comply with the Act with respect to these communications but not to the bulk of the regulations," Intellect said.

Additionall,y firms are encouraged to ensure that all marketing e-mails contain an "unsubscribe" bottom which clearly labels the service to which it applies. They such also examine any legacy data to see if prior consent is needed to continue with use.

Intellect said that it is important to remember the British Code of Advertising, Sales, Promotion and Direct Marketing ("CAP Code), which may apply to marketing activities as well as the new Act and the regulations.

Companies would do well to make sure IT systems can suppress marketing materials quickly to those who have opted out, as the checklist notes that the Information Commissioner has targeted this as an important area for enforcement action.

The full Intellect checklist is here. ®

High performance access to file storage

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.