IT firms use jargon ‘to deceive’

Second only to lawyers in obfuscation

  • alert
  • submit to reddit

The Essential Guide to IT Transformation

Shocking as it may seem, 74 per cent of Brits reckon that business jargon is nothing more than a tool of deception and confusion.

What's more, over half think that nonsensical lingo is deployed as an arse-covering device by people who haven't got a clue what they're talking about. That, at least, is the conclusion of an Abbey National report which identifies lawyers and IT professionals as the worse culprits.

Frankly, we're shocked. Our own backroom boys are nothing less than paragons of linguistic virtue, eschewing obfuscation in favour of economy, clarity and precision. Here at Vulture Central there's no talk of having to "re-enable the client-side xml database server apps" whenever the search engine goes tits-up, that's for sure.

Sadly, other IT professionals clearly do not follow this righteous path of simplicity, much to the chagrin of the British Public. Nevertheless, 31 per cent of those polled admitted that they themselves used jargon to impress.

So, what's the solution? Chrissie Maher of the Plain English Campaign, which recently promoted "Plain English Day", asserts: "It's a real shame that jargon is so common in some industries that people use it just to fit in, even when they aren't sure what a term means. Just like the story of the Emperor's new clothes, somebody needs to admit the naked truth. We hope Plain English Day will inspire people to take a stand against the rampant misuse of jargon, which wastes everyone's time and money."

Well said. And here for the record is the full league table of jargonistic shame:

  1. Lawyers and solicitors
  2. Computer and IT professionals
  3. The Government
  4. Banks
  5. Local councils

Mercifully, we do not consider that the category "IT professionals" includes IT journos and marketing boys, which will come as a great relief to the El Reg Strategy Boutique which can continue its good work moneterizing our customer interface brand frontage. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story


7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?