Feeds

US man has IT company logo tattooed on head

'Walking billboard' secures 500 new customers

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

Those companies looking for a novel way to grow their business could do worse than follow the example of US hosting outfit CI Host.

For the next five years a 22-year-old man from Illinois will roam the States with a five-inch CI Host tattoo on the back of his head, handing out business cards and flyers.

The company reportedly secured Jim Nelson's services via a eBay auction, although he receives no salary or commission. To date the "human billboard" has attracted 500 new customers, a coup described as "a tremendous success" by CI Host CEO Christopher Faulkner.

It appears that CI Host has relied heavily on publicity stunts to attract its current 200,000+ customers. Indeed, the company has in the past sponsored a NASCAR race car, sent one compo winner on a jet-bound trip to the stratosphere, erected a giant Santa on the roof of its headquarters and stuck its logo on the back of Evander Holyfield's boxing trunks.

Which reminds us of our own unsuccessful attempt to find some brave and cash-strapped bloke willing to have the famous vulture logo tattooed on his penis.

We can't help feeling that CI Host should immediately resurrect this bold marketing strategy. For starters, the average male can comfortably accomodate the length of the name - which "print area" practicality is why you'll never see BTBroadband on someone's todger, unless it's in a video called Swedish ADSL Routerfest.

What's more, it's a great and fun way to penetrate the largely untapped female/gay hosting market. And, of course, it'll get you a mention on IT news sites where exasperated, world-weary hacks will twitter on about the depths to which some companies will sink in order to drum up a bit of trade. Oh yes, and speculate about how thick you have to be to have a company logo tattooed on your body.

Not on El Reg though, where we always applaud and encourage innovation in marketing. Especially when it involves self-mutilation. Bravo. ®

Build a business case: developing custom apps

More from The Register

next story
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?