Feeds

3 Italia: one million subscriber target ‘postponed’

Supply problems

  • alert
  • submit to reddit

Eight steps to building an HP BladeSystem

3 Italia CEO Vincenzo Novari has been quoted in an interview with Borsa e Finanza business weekly admitting; "our one million client target by the end of March may be postponed by several weeks". He then went on to add "we blame a strong delay in deliveries from NEC, while we see a growth in demand and a perfect technical situation in network and services."

3 Italia is trying to carve out market share before Italy's bigger mobile operators like Telecom Italia Mobile and Vodafone launch their high-tech services. The company currently has about 300,000 clients and 120,000 on waiting lists. It is one of nine 3G ventures worldwide controlled by the Hong Kong-based Hutchison Whampoa Group. This worldwide rollout of 3G services is thought to have cost the conglomerate something in the region of $16.7 billion.

In Europe, the first two countries it launched in were the UK and Italy, back in March. The Swedish operation was launched in May, and it is also currently available in Australia and Austria. There are plans to introduce the services in Denmark, Hong Kong, Ireland, Israel, and Norway.

Most investment banks had expected Hutchison to miss its 2003 year-end targets of one million subscribers in both Italy and the UK, although some expect this to be achieved by the summer of 2004. One of the principle reasons for the gloomy short-term outlook for Hutchison Whampoa's 3G wireless business is due to the shortage of handsets. Hutchison is now expected to reach break even in 2007.

In actual fact, 3 Italia has been a victim of its own success, and it must be said, unreasonable sales targets set by upper management. As early as September this year, it was experiencing supply problems when it ran out of handsets, and was awaiting a shipment of 1.5 million videophones to replenish reserves.

Source: Computerwire/Datamonitor

Related Research
Mobile Consumer Update; data data data

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.