Feeds

‘Yoof’ spurns new mobile technology

Especially sceptical about 3G

  • alert
  • submit to reddit

The Power of One Infographic

Recent consumer research in the UK has found that young people are surprisingly sceptical about some emerging technologies, especially in the mobile space.

It found that whilst 96 per cent of 15- to 24-year-olds now have a mobile phone, only six per cent have a 3G phone. What's more, 79 per cent neither own nor intend to own a 3G phone within the next 12 months.

The research was carried out by the ROAR consortium, which has four members: TV channel Channel Four, EMAP Advertising, the Guardian and Observer newspapers, and OMD UK. The group specialises in providing continuous research into the lives of 15- to 24-year-olds.

Young people, it concluded, had seen the success and failure of specific products but did not believe they had seen a major step forward that has worked in recent years. Three of the major technology releases of recent times - WAP, MMS and 3G - were launched before they could be used optimally, respondents said. "Everything is hyped and that makes it seem old, but nothing seems to work yet. You hear about it but can't do it properly," said one youngster.

The report found that there had been a 90 per cent increase year-on-year of young people who strongly disagree with the statement, "I'm usually the first to get new technology." This figure was up from nine per cent in 2002 to 19 per cent in 2003. Young people surveyed said that R&D departments, rather than introducing technology for its own sake, should focus on introducing technology products that solve a problem and make life easier. One example of a company getting it right, the survey found, was Apple, with the introduction of its iPod music player. Brands such as Sony and Nokia also emerged with favourable feedback from the survey.

The research poured some particularly cold water on 3G, with many respondents sceptical about the new services it promises to offer. Video calling received a lukewarm welcome, with some young people finding it an awkward experience compared to voice calls or text messaging. "My brother-in-law has 3 already, so I was video calling him, and it is funny we get on really well normally, but those calls felt a bit awkward," said one respondent.

The report concluded that most 15-year-olds to 24-year-olds felt that the ability to use the visual aspect of the video calling and messaging can be both unnecessary and unwelcome. They felt more pressurised to tell the truth and worried about their appearance. Part of the research involved issuing 3G handsets to a sample group. It found that while most 15-year-olds to 24-year-olds were initially impressed by some of the media content found on the 3 network, they tended to be less enamoured by the end of the trial.

Copyright © 2003, ENN

The Essential Guide to IT Transformation

More from The Register

next story
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.