Feeds

NTL dangles content as sweetener for punters

Need faster broadband though

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

NTL is offering cut-price broadband content in a bid to entice its Net punters to sign up to faster broadband services.

Even though NTL insists its 150Kbps service is broadband, it seems it's just not "broadband enough" to handle this content.

"In theory they [150K customers] would be able to sign up to this service," admits an NTL spokeswoman.

But it would be much better with NTL's 600K and 1Mb service, admits the cableco.

So, NTL hopes its dial-up and 150k punters will upgrade to faster, more expensive services.

Its "Broadband Plus" package - which it describes as a "premium broadband content bundle"- is designed just for NTL punters. Available from next week and costing £3.99 a month, the cableco reckons this will "help boost broadband sales to the mass market".

The package includes material from the BBC, MTV as well as games. NTL reckons that if punters had to buy this stuff separately it would set them back around £30 a month.

In a statement, the company said: "NTL will use Broadband Plus as an acquisition tool to attract new customers as well as encourage existing 150K broadband and dial-up customers to upgrade to its higher speed broadband services."

Punters signing up before 1 March 2004 will get Broadband Plus free for the first three months. ®

Security for virtualized datacentres

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.