Feeds

NTL dangles content as sweetener for punters

Need faster broadband though

  • alert
  • submit to reddit

The smart choice: opportunity from uncertainty

NTL is offering cut-price broadband content in a bid to entice its Net punters to sign up to faster broadband services.

Even though NTL insists its 150Kbps service is broadband, it seems it's just not "broadband enough" to handle this content.

"In theory they [150K customers] would be able to sign up to this service," admits an NTL spokeswoman.

But it would be much better with NTL's 600K and 1Mb service, admits the cableco.

So, NTL hopes its dial-up and 150k punters will upgrade to faster, more expensive services.

Its "Broadband Plus" package - which it describes as a "premium broadband content bundle"- is designed just for NTL punters. Available from next week and costing £3.99 a month, the cableco reckons this will "help boost broadband sales to the mass market".

The package includes material from the BBC, MTV as well as games. NTL reckons that if punters had to buy this stuff separately it would set them back around £30 a month.

In a statement, the company said: "NTL will use Broadband Plus as an acquisition tool to attract new customers as well as encourage existing 150K broadband and dial-up customers to upgrade to its higher speed broadband services."

Punters signing up before 1 March 2004 will get Broadband Plus free for the first three months. ®

Mobile application security vulnerability report

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.