Feeds

NTL dangles content as sweetener for punters

Need faster broadband though

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

NTL is offering cut-price broadband content in a bid to entice its Net punters to sign up to faster broadband services.

Even though NTL insists its 150Kbps service is broadband, it seems it's just not "broadband enough" to handle this content.

"In theory they [150K customers] would be able to sign up to this service," admits an NTL spokeswoman.

But it would be much better with NTL's 600K and 1Mb service, admits the cableco.

So, NTL hopes its dial-up and 150k punters will upgrade to faster, more expensive services.

Its "Broadband Plus" package - which it describes as a "premium broadband content bundle"- is designed just for NTL punters. Available from next week and costing £3.99 a month, the cableco reckons this will "help boost broadband sales to the mass market".

The package includes material from the BBC, MTV as well as games. NTL reckons that if punters had to buy this stuff separately it would set them back around £30 a month.

In a statement, the company said: "NTL will use Broadband Plus as an acquisition tool to attract new customers as well as encourage existing 150K broadband and dial-up customers to upgrade to its higher speed broadband services."

Punters signing up before 1 March 2004 will get Broadband Plus free for the first three months. ®

Intelligent flash storage arrays

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Virgin Media struck dumb by NATIONWIDE packet loss balls-up
Turning it off and on again fixes glitch 12 HOURS LATER
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.