Dell routes support back to the USA

Changing the script

Dell has said it has no plans to scale back its outsourcing operation to India, after it acknowledged customer dissatisfaction at the support from its call centers. However as of this week, US corporate customers will receive their tech support from call centers in the United States, rather than Bangalore and Hyderabad. Dell told the Hindustan Times it remained committed to India, where it employs 2,000 staff.

Customers had complained of "thick foreign accents" and "scripted" exchanges - although this proved to be a winning combination for Arnold Schwarzenegger in his successful bid to become California's gröpenfuhrer last month.

The support move effects corporate purchasers of the Latitude notebooks and Optiplex desktops ranges, in the US only. ®