Warrington-based distributor VIP Computer Center has been granted Associate Distributor status by AMD - the first company gain such accreditation in the UK and one of only a four in Europe.

An AMD Associate Distributor is essentially top-tier channel qualification, and will result in VIP working directly with the chip maker. Both companies will engage in joint channel-oriented marketing programmes, each promoting the other. VIP will focus on offering boxed processors.

VIP joins a Santech in Denmark, Finland, Norway and Sweden; Blue River Systems in France; and Astra Datentechnik in Germany.

VIP was recently awarded the Computer Trade Shopper Award for Distributor of the Year 2003. ®