Feeds

Borland: you only live thrice

Catch the third wave

  • alert
  • submit to reddit

The essential guide to IT transformation

The CEO of Borland Software believes the company is ready to catch its "third-wave".

While observers have widely debated whether Microsoft, nearing the end of its 20s, is entering corporate middle age, CEO Dale Fuller says Borland is nowhere near a mid-life crisis and is instead moving into a new era of innovation. But there are a couple of immediate challenges facing the company, including sales difficulties and the threat from open source.

At 20, Borland is indeed entering its third incarnation. After creating Rapid Application Development (RAD) tools for Windows, then flirting with near extinction as Inprise, application lifecycle management (ALM) earmarks Borland's latest life chapter, a strategy that integrates modeling, design, build, rollout and maintenance of software.

Borland faces at least two immediate challenges, in this, its third era. The first is internal. A year after acquiring TogetherSoft, BoldSoft MDE and Starbase and integrating their products with JBuilder X to create Enterprise Studio 7.0 for Java, the ALM message is taking longer than expected to filter down to the sales people.

"How do you translate that [integration] to some sales guy who is selling a Java tool. That's the translation that's taken a much longer time," said Mr Fuller.

As such, Borland last quarter issued a profit warning followed by a $12.1 million loss, resulting in 125 staff redundancies, including the director of sales for the US Eastern Region.

The company followed this by resurrecting the post of head of sales, a position eliminated after Mr Fuller came to power. Former EDS and Cadence Design Systems executive Matt Thompson was recently appointed Borland's vice president of worldwide sales.

Borland's longer-term threat comes from the encroaching presence of open source, especially the IBM Corp-backed Eclipse tools framework. Open source undercuts vendors like Borland on price.

In the case of Eclipse, the framework, while nominally independent, is geared around creating a tools framework that expands the functionality of IBM's WebSphere Studio Java IDE. IBM is one of Borland's biggest Java IDE competitors.

Eclipse itself has arguably helped accelerate the commoditization of the software tools market, making it difficult for ISVs to compete on cost of development. It's a fact that helped put WebGain Inc out of business last year.

Source: Computerwire/Datamonitor

Related Research
The Web Services Outlook

Boost IT visibility and business value

More from The Register

next story
Munich considers dumping Linux for ... GULP ... Windows!
Give a penguinista a hug, the Outlook's not good for open source's poster child
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Intel's Raspberry Pi rival Galileo can now run Windows
Behold the Internet of Things. Wintel Things
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Time to move away from Windows 7 ... whoa, whoa, who said anything about Windows 8?
Start migrating now to avoid another XPocalypse – Gartner
You'll find Yoda at the back of every IT conference
The piss always taking is he. Bastard the.
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.