Feeds

Borland: you only live thrice

Catch the third wave

  • alert
  • submit to reddit

Combat fraud and increase customer satisfaction

The CEO of Borland Software believes the company is ready to catch its "third-wave".

While observers have widely debated whether Microsoft, nearing the end of its 20s, is entering corporate middle age, CEO Dale Fuller says Borland is nowhere near a mid-life crisis and is instead moving into a new era of innovation. But there are a couple of immediate challenges facing the company, including sales difficulties and the threat from open source.

At 20, Borland is indeed entering its third incarnation. After creating Rapid Application Development (RAD) tools for Windows, then flirting with near extinction as Inprise, application lifecycle management (ALM) earmarks Borland's latest life chapter, a strategy that integrates modeling, design, build, rollout and maintenance of software.

Borland faces at least two immediate challenges, in this, its third era. The first is internal. A year after acquiring TogetherSoft, BoldSoft MDE and Starbase and integrating their products with JBuilder X to create Enterprise Studio 7.0 for Java, the ALM message is taking longer than expected to filter down to the sales people.

"How do you translate that [integration] to some sales guy who is selling a Java tool. That's the translation that's taken a much longer time," said Mr Fuller.

As such, Borland last quarter issued a profit warning followed by a $12.1 million loss, resulting in 125 staff redundancies, including the director of sales for the US Eastern Region.

The company followed this by resurrecting the post of head of sales, a position eliminated after Mr Fuller came to power. Former EDS and Cadence Design Systems executive Matt Thompson was recently appointed Borland's vice president of worldwide sales.

Borland's longer-term threat comes from the encroaching presence of open source, especially the IBM Corp-backed Eclipse tools framework. Open source undercuts vendors like Borland on price.

In the case of Eclipse, the framework, while nominally independent, is geared around creating a tools framework that expands the functionality of IBM's WebSphere Studio Java IDE. IBM is one of Borland's biggest Java IDE competitors.

Eclipse itself has arguably helped accelerate the commoditization of the software tools market, making it difficult for ISVs to compete on cost of development. It's a fact that helped put WebGain Inc out of business last year.

Source: Computerwire/Datamonitor

Related Research
The Web Services Outlook

3 Big data security analytics techniques

More from The Register

next story
OpenBSD founder wants to bin buggy OpenSSL library, launches fork
One Heartbleed vuln was too many for Theo de Raadt
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
Got Windows 8.1 Update yet? Get ready for YET ANOTHER ONE – rumor
Leaker claims big release due this fall as Microsoft herds us into the CLOUD
Patch iOS, OS X now: PDFs, JPEGs, URLs, web pages can pwn your kit
Plus: iThings and desktops at risk of NEW SSL attack flaw
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Apple inaugurates free OS X beta program for world+dog
Prerelease software now open to anyone, not just developers – as long as you keep quiet
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.