Feeds

Borland: you only live thrice

Catch the third wave

  • alert
  • submit to reddit

The Power of One Brief: Top reasons to choose HP BladeSystem

The CEO of Borland Software believes the company is ready to catch its "third-wave".

While observers have widely debated whether Microsoft, nearing the end of its 20s, is entering corporate middle age, CEO Dale Fuller says Borland is nowhere near a mid-life crisis and is instead moving into a new era of innovation. But there are a couple of immediate challenges facing the company, including sales difficulties and the threat from open source.

At 20, Borland is indeed entering its third incarnation. After creating Rapid Application Development (RAD) tools for Windows, then flirting with near extinction as Inprise, application lifecycle management (ALM) earmarks Borland's latest life chapter, a strategy that integrates modeling, design, build, rollout and maintenance of software.

Borland faces at least two immediate challenges, in this, its third era. The first is internal. A year after acquiring TogetherSoft, BoldSoft MDE and Starbase and integrating their products with JBuilder X to create Enterprise Studio 7.0 for Java, the ALM message is taking longer than expected to filter down to the sales people.

"How do you translate that [integration] to some sales guy who is selling a Java tool. That's the translation that's taken a much longer time," said Mr Fuller.

As such, Borland last quarter issued a profit warning followed by a $12.1 million loss, resulting in 125 staff redundancies, including the director of sales for the US Eastern Region.

The company followed this by resurrecting the post of head of sales, a position eliminated after Mr Fuller came to power. Former EDS and Cadence Design Systems executive Matt Thompson was recently appointed Borland's vice president of worldwide sales.

Borland's longer-term threat comes from the encroaching presence of open source, especially the IBM Corp-backed Eclipse tools framework. Open source undercuts vendors like Borland on price.

In the case of Eclipse, the framework, while nominally independent, is geared around creating a tools framework that expands the functionality of IBM's WebSphere Studio Java IDE. IBM is one of Borland's biggest Java IDE competitors.

Eclipse itself has arguably helped accelerate the commoditization of the software tools market, making it difficult for ISVs to compete on cost of development. It's a fact that helped put WebGain Inc out of business last year.

Source: Computerwire/Datamonitor

Related Research
The Web Services Outlook

The Essential Guide to IT Transformation

More from The Register

next story
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.