Feeds

VeriSign unveils flash new site seal

Mark of Trust marketing ploy

  • alert
  • submit to reddit

Securing Web Applications Made Simple and Scalable

VeriSign today unveiled a redesign of its ubiquitous Trust Mark seal symbol.

Instead of a static GIF image, the new Trust Mark features a Flash-based animated design to make it more recognizable online.

By clicking on the new VeriSign Trust Mark, consumers can verify a business's legal name, determine the validity period for the Secure Sockets Layer (SSL) certificate, and view their place of incorporation.

Mike Foley, vice president of VeriSign Security Services, explained that the underlying technology behind the design had changed so that this information could be validated in real time - unlike earlier versions of the seal where information wasn't served dynamically. This also means that VeriSign can strip off the revamped Trust Mark seal from a site when a digital certificate expires, he added.

The newly designed VeriSign Trust Mark is positioned as a way for VeriSign's customers to better communicate the authenticity of their site to potential consumers online.

The new seal, available to VeriSign's existing US PKI customers from today, will be available to other customers in the run-up to Christmas.

In recent months VeriSign has faced increased competition from rivals like Comodo and GeoTrust who offer certificates at a much lower price than the market leader. These firms will doubtless dismiss Verisign's revamp of Trust Mark as window dressing but at least VeriSign has avoided the temptation to resort to purple prose in unveiling its new seal. ®

Related Stories

VeriSign sells off NetSol
VeriSign's Site Finder is undead
There's certs and certs - VeriSign badmouths rivals
LogoWatch: BT salvages new identity from corporate scrapheap

Mobile application security vulnerability report

More from The Register

next story
LibreSSL RNG bug fix: What's all the forking fuss about, ask devs
Blow to bit-spitter 'tis but a flesh wound, claim team
Manic malware Mayhem spreads through Linux, FreeBSD web servers
And how Google could cripple infection rate in a second
NUDE SNAPS AGENCY: NSA bods love 'showing off your saucy selfies'
Swapping other people's sexts is a fringe benefit, says Snowden
Own a Cisco modem or wireless gateway? It might be owned by someone else, too
Remote code exec in HTTP server hands kit to bad guys
British data cops: We need greater powers and more money
You want data butt kicking, we need bigger boots - ICO
Crooks fling banking Trojan at Japanese smut site fans
Wait - they're doing online banking with an unpatched Windows PC?
NIST told to grow a pair and kick NSA to the curb
Lrn2crypto, oversight panel tells US govt's algorithm bods
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.