A new broadband industry group - funnily enough, called The Broadband Industry Group (BIG) - has formed to "speak with one voice about the need for true competition in broadband".

BIG - made up of Brightview, Cable & Wireless, Centrica, Energis, Freeserve and Tiscali - intends to lobby for change in a bid to make the UK's broadband landscape more competitive.

Said the company in a statement: "BIG is a group of companies who have come together to speak with one voice about the need for true competition in broadband.

"We believe that only through the creation of a regulatory environment that makes it possible for industry to provide lower prices for broadband services will true competition exist in the UK," it said.

One industry insider told The Register that BIG's...erm..."big idea" was "nothing new" peddling the same predictable arguments that have been around for ages.

What's more, with the exception of Centrica, the group lobbying for change was made up of "the usual suspects". ®